01 — The Lava Fields
Mineral Renewal
Dry, cracked, and rich with basalt, these volcanic lands ground the body and renew the senses — a ritual of texture, warmth, and exfoliation.
Explore the RitualOur Story
About Ljóma (lyoh-mah)
Established in 2025, Ljóma was born from a desire to return to what’s real—quiet rituals, pure ingredients, and the enduring beauty of simplicity.
Inspired by the raw, untouched landscapes of Iceland, I founded Ljóma to create more than skincare. I wanted to build a brand that honors nature, invites calm, and supports the kind of radiance that doesn’t shout—it simply glows.
Every product we craft is rooted in this philosophy. Our life care formulas are designed to nourish both skin and spirit, using gentle, effective ingredients sourced responsibly from renewable origins. Sustainability isn’t a feature of Ljóma—it’s a foundation. We believe that beauty should leave a lasting impression, not a lasting footprint.
Thank you for being here. I hope Ljóma becomes a meaningful part of your daily ritual.
With gratitude,
-Gustaf Arnoe
Founder & CEO, Ljóma
From Iceland’s Landscape to Your Ritual
At Ljóma, we believe in care that begins with place. Our rituals are shaped by Iceland’s rawest forces — volcanic heat, glacial stillness, geothermal warmth, and auroral calm. These elements ground our philosophy: that renewal comes not from excess, but from returning to what’s real, elemental, and enduring.
02 — The Glacial Highlands
Elemental Hydration
Silent and glistening, the highlands release pure meltwater — a ritual of deep hydration and cooling calm against the skin.
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03 — The Geothermal Springs
Thermal Clarity
Steam rises from beneath the earth, loosening breath and opening pores — a ritual of warmth, clarity, and mineral stillness.
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04 — The Northern Lights
Nocturnal Calm
Under flickering auroras, everything slows. The cold night air quiets the senses — a ritual of deep rest, reflection, and calm.
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