Ljóma was founded in 2025 with a single conviction: that beauty should be built, not performed.
Our origin is Iceland — a land shaped by extremes. Glaciers, volcanic plains, geothermal springs. In these landscapes, form is never ornamental; it is elemental. Structures endure because they are necessary. Beauty arises because it cannot be otherwise.
This house carries that same philosophy. We call it the architecture of skin. To us, skin is not a canvas for decoration but a living structure — a barrier, a system, a terrain. Our task is to honor that structure, to strengthen it, to refine it.
Every formula is conceived with restraint. We strip away the unnecessary, leaving only what serves. Icelandic moss, snow algae, mineral-rich waters — paired with clean actives. Tested in extremes, balanced for resilience.
Every design is reduced to essentials. Glass vessels, recyclable materials, forms that exist only to protect what they hold. Quiet, minimal, intentional.
We do not chase trends. We build permanence. Beauty here is not loud. It is quiet, enduring, elemental.
Silence carries further than spectacle.
Skin is our stone; beauty, our architecture.
A Scandinavian beauty maison at the edge of the world.
With gratitude,
-Gustaf Arnoe
Founder & CEO, Ljóma
In a world obsessed with excess, we return to restraint. Every element we craft—be it formula, vessel, or word—has passed through the fire of necessity. If it does not serve, it does not stay. Our Nordic sensibility is not a trend, but a commitment to a way of being: refined, honest, elemental.
Skincare is not a sprint, but a rhythm. A ritual bound by time, texture, and the subtle layering of care. Our formulations reflect this philosophy—layered slowly, worn softly, built to reveal results that whisper rather than shout. Patience, after all, is the ultimate act of intimacy.
We design not to override the skin’s intelligence, but to partner with it. Each ingredient is chosen to respect the natural architecture beneath—supporting structure, sustaining barrier, and inviting renewal. Like stone warmed by sun, our skincare holds both strength and stillness.
There is power in understatement. In still mornings, cold air, bare rituals. We believe beauty is not performed, but remembered—through touch, scent, and the gentle ceremony of daily care. Ljóma is for those who carry elegance quietly, like fog over a fjord.